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Why advertise online? – why advertise with

Once your property is ready to welcome its first guests, your next step is to tell the world about it. The right marketing is crucial to your success, particularly when you’re first starting out and establishing your home on the holiday letting scene.

internet-marketingHoliday rental promotion is now dominated by the internet. More traditional marketing tools such as brochures or adverts in specialist magazines still have their place, but they’re gradually losing ground to online advertising and social media such as Twitter and Facebook.

Choose a name for your holiday let that reflects its holiday appeal such as ‘Beach View’ or ‘Woodland Retreat’. Use this name in all your marketing. 

This chapter looks at how holiday let promotion can maximise your property’s appeal and, by extension, increase your rental income potential. Here you will find advice on compiling the perfect online advert; tips on setting your rental rates; ideas for filling up your availability calendar; and information on offline ways of marketing your holiday let.

The ultimate aim of your holiday let marketing should be to make the holidaymaker want to book. Imagine you’re going on holiday, look at adverts and see which ones jump out of the page at you. Try to capture the same appeal in your own advert. 

Why advertise online?

The internet is now the world’s number one information source and more and more people use it in their daily lives. Online holiday let booking is increasingly popular as properties are quick and easy to find. Holidaymakers can get a very good idea of the accommodation from an online ad, particularly if there are plenty of photos. They can also compare properties and find out more through guest reviews.

By advertising online, you reach a worldwide audience easily and effectively. Unsurprisingly, the majority of holiday lets rely on web marketing for most of their business nowadays. The good news is that you don’t have to be computer savvy for an online advert – all you need is a computer and an internet connection – and it isn’t expensive as the cost can easily be recovered in your booking.

Why advertise with 

Screen Shot 2016-02-09 at 12.45.49There are plenty of online holiday let companies, but not all of them provide you with optimum marketing possibilities. An advert with offers you:

An easy-to-compile and maintain advert – with room for 24 photos, a video and text, all of which is straightforward to edit at any time that suits you.

High exposure – online promotion via massive search engine optimisation and internet advertising, Social Media and offline promotion in magazines and newspapers.

Total control over your enquiries and bookings – holidaymakers contact you directly via your advert and you take it from there.

Plenty of extras – Google Map pinpointers so holidaymakers can locate your property, free SMS text alerts when you get an enquiry, free review of your advert by the marketing experts, free tips and advice on holiday letting, and much more.